Per member
Decide whose posts need review
Approval is off unless an owner or admin turns it on for a member. Owners and admins publish directly.
- A Requires approval switch per member
- Nothing awaiting approval can publish
Teams
Write together.
Approve before it goes out.
Invite people to a workspace, decide whose posts need review, and keep the conversation on the draft. Teammates can write in your voice only if you allow it.
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Roles
Who does what
Invite people by email. Owners and admins review; members write. You can also invite people as viewers.
Owner
Reviews and owns the workspace
Approves posts or asks for changes, invites people, sets roles and can hand ownership to someone else.
Admin
Reviews and manages people
Approves posts or asks for changes, invites people, sets roles and decides whose posts need approval.
Member
Writes posts
Writes, schedules and publishes posts. An owner or admin can require approval for a member, so their posts go to review first.
Approval can be required
Approval workflow
Review, then publish
When approval is on for a member, every post they write takes this path. The pictures are the real screens.
1Draft
A member writes the post
The editor, previews and Tako work as usual. When the post is ready, the member submits it for approval.
2In review
It waits for a reviewer
Owners and admins are notified in the app and by email. Until the post is approved, it cannot be published.
3Comments
The team talks it through
Comments stay inside the draft and are never published. People in the thread are notified in the app.
4Decision
Approve or request changes
An owner or admin approves the post or asks for changes, and the writer is notified in the app and by email.
5Scheduled
It goes out on time
An approved post can be scheduled or published. If the writer edits it afterwards, it goes back to review.
Request changes sends the post back to the writer, who edits it and submits it again. A writer can also withdraw a request.
Comments
Talk it through on the draft
Comments sit under the draft, where the writer and the reviewers can see them. They stay inside the workspace and are never published.
- Internal comments on drafts
- People in the thread are notified in the app
Consent
Write in a teammate's voice, only if they allow it
Each person decides whether teammates may write in their voice. When they allow it, you can pick their voice in the editor. Owners and admins can also turn on a shared team voice, learned from everyone's posts.
- Let teammates write in my voice, off until you turn it on
- Optional shared team voice
Workspaces and roles
Each workspace has its own connected accounts, posts and Brain. Create one per brand or client and switch between them from one menu.
- Several workspaces, one switcher
- Hand over ownership when you need to
4Roles in every workspace
Four roles
Owner, admin, member and viewer. Owners and admins approve.
Assignments and comments
Assign a draft to a teammate and discuss it in comments inside the draft. Comments stay internal.
- Show only posts assigned to you
Notifications and webhook
Approvals reach people in the app and by email, and comments on drafts in the app. A workspace webhook can send events, such as a post published or failed, to a URL you choose.
Share a preview outside the team
Send a read-only link to a post so a client or colleague can see it before it publishes, without an account.
FAQ
Common questions
Who can approve posts?
Owners and admins of the workspace.
Can a client approve posts?
Yes, if you invite them to the workspace as an admin. Members and viewers cannot approve.
Does my own account need approval?
No. Approval is off unless an owner or admin turns it on for a member.
Can I manage several brands?
Yes. Create a workspace for each brand and switch between them. Each one has its own accounts, posts and Brain. Inkling and Kraken cover one workspace; Deep Diver covers as many as you need.
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