Glossary
Approval workflow
A review step that routes draft posts to an approver before they publish, so nothing goes live without a sign-off.
An approval workflow is a process where content must be reviewed and approved before it can publish. Instead of anyone with access hitting "post" directly, a draft is routed to a designated approver (a manager, a client, a compliance reviewer) who checks it and either signs off or sends it back with changes.
This matters most for teams and agencies. When a ghostwriter drafts on behalf of an executive, when an agency posts for a client, or when a brand needs legal or compliance to vet claims, an ad-hoc "just post it" approach is risky. A single wrong figure, off-brand joke, or unapproved claim published to thousands of followers is hard to walk back. An approval step catches problems before they're public.
A typical workflow has clear states: a post is drafted, submitted for review, then approved (and scheduled or published) or rejected (returned with feedback). Good tooling makes the current status visible to everyone, notifies the right person when their action is needed, and keeps the whole exchange attached to the post rather than scattered across email and chat.
The trade-off is speed versus safety. Every review step adds latency, so the aim is a workflow that's rigorous enough to prevent real mistakes without becoming a bottleneck that kills timely posting. For solo creators it's usually unnecessary; for anyone publishing on behalf of others it's close to essential.
Postopus includes an approval workflow on every plan, so drafts can go to a reviewer before they ever reach the audience.