Social Media Image Sizes
Current image and video dimensions for X, LinkedIn, and Instagram (post images, profiles, covers, carousels, documents, and Reels) with a size picker.
Which size do I need?
1080 × 1080 (1:1 square), accepted on X, LinkedIn, and Instagram without cropping.
1080 × 1350 (4:5 portrait), the tallest ratio LinkedIn and Instagram allow.
1200 × 627 (1.91:1), the standard shared-link card ratio.
1080 × 1920 (9:16), full-screen vertical for LinkedIn video, IG Reels, and Stories.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| In-stream / post image (landscape) | 1600 × 900 | 16:9 | Displays at 16:9 in the timeline. Min 600 × 335. JPG, PNG, WebP, or GIF; up to 5 MB (15 MB for GIF). |
| Post image (square) | 1080 × 1080 | 1:1 | Good for single-image posts that fill more vertical space in the feed. |
| Profile photo | 400 × 400 | 1:1 | Displayed as a circle. Min 200 × 200; max 2 MB. |
| Header / banner | 1500 × 500 | 3:1 | Keep key content centred: the profile photo overlaps the lower-left corner. |
| Video | 1280 × 720 | 16:9 or 1:1 | Up to 140 seconds (longer for Premium). MP4/MOV; up to 512 MB. |
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo | 400 × 400 minimum | Not stated | Between 400 × 400 and 7680 × 4320. PNG or JPG, up to 8 MB. You can adjust the photo after upload. |
| Background photo (banner) | 1584 × 396 | 4:1 | Recommended size for the banner behind your profile photo, which LinkedIn also calls the cover image. JPG or PNG, under 8 MB. |
| Page logo | 400 × 400 | 1:1 | Recommended; minimum 268 × 268. PNG or JPEG, up to 3 MB. |
| Page cover image | 1512 × 256 | about 5.9:1 | Both the minimum and the recommended size. PNG or JPEG, up to 3 MB. |
| Life tab main image (Career Pages) | 1128 × 376 | 3:1 | Both the minimum and the recommended size. PNG or JPEG, up to 3 MB. |
| Page post with a link (custom image) | 1200 × 627 | 1.91:1 | Must be more than 200 pixels wide, or it shows as a thumbnail. |
| Post photo (any shape) | 1080 px wide | 3:1 to 4:5 | Recommended width; minimum 552 × 276. Up to 5 MB. Wider photos are centered and cropped to fit. |
| Multi-photo post | Up to 20 photos | 4:5 max | The first photo sets the layout of the post. |
| Landscape image (single image ad) | 1200 × 628 | 1.91:1 | Recommended; minimum 640 × 360. JPG, PNG or GIF, up to 5 MB. |
| Square image (single image ad) | 1200 × 1200 | 1:1 | Recommended; minimum 360 × 360. JPG, PNG or GIF, up to 5 MB. |
| Vertical image (single image ad) | 720 × 900 | 4:5 | Recommended; minimum 360 × 640. Vertical ads serve on mobile only. |
| Document (carousel) post | No pixel size set | One page size | PDF, PPT, PPTX, DOC or DOCX, up to 100 MB and 300 pages. Every page must be the same size. |
| Carousel ad card | 1080 × 1080 | 1:1 | Recommended. 2 to 10 cards, up to 10 MB each. JPG, PNG or non-animated GIF. |
| Article cover image | 1920 × 1080 | 16:9 | Optimal size; covers are cropped to 16:9. JPEG, JPG, PNG or WEBP (no GIFs). |
| Newsletter logo | 300 × 300 | 1:1 | Recommended. |
| Newsletter article cover | 1920 × 1080 | 16:9 | Recommended cover for each article in the newsletter. |
| Event cover image | 1280 × 720 or 480 × 270 | 16:9 | Minimum width 480 pixels; the ratio must be 16:9. |
| Video post | 256 × 144 to 4096 × 2304 | 1:2.4 to 2.4:1 | 3 seconds (2 on the mobile app) to 15 minutes, 75 KB to 5 GB, 10 to 60 fps. On a LinkedIn Page: up to 10 minutes. |
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Feed post (portrait) | 1080 × 1350 | 4:5 | Recommended feed ratio: takes the most vertical space without cropping. |
| Feed post (square) | 1080 × 1080 | 1:1 | Classic square. Still supported alongside 4:5 and landscape. |
| Feed post (landscape) | 1080 × 566 | 1.91:1 | Widescreen images in the feed. |
| Stories & Reels | 1080 × 1920 | 9:16 | Full-screen vertical. Keep text/CTAs in the central safe zone away from top/bottom UI. |
| Carousel | 1080 × 1350 | 4:5 (keep consistent) | Up to 20 images/videos. Use one ratio across all slides so nothing crops. |
| Profile photo | 320 × 320 | 1:1 | Displayed as a circle at a small size, so use a simple, high-contrast image. |
Only posting on LinkedIn? See LinkedIn image sizes, with the LinkedIn Help Center source for every size.
Platforms re-encode and accept a range of sizes; these are the current recommended dimensions for the sharpest result. Verify against each platform's help centre before a high-stakes launch, because specs change.
How it works
Simple and instant
Start with the picker
Use 'Which size do I need?' to jump straight to a recommendation for common goals: one image everywhere, maximum feed space, link previews, or vertical video.
Open the platform tab
Switch between X, LinkedIn, and Instagram to see the full table of post, profile, cover, carousel, document, and video dimensions with ratios and notes.
Export at the recommended size
Match your export to the pixel size and aspect ratio listed so your image stays sharp and doesn't get cropped in the feed.
FAQ
Frequently asked questions
What is the best image size for a social media post?
A 1080 × 1080 (1:1 square) image works on X, LinkedIn, and Instagram without cropping, making it the safest single size. For maximum feed real-estate on mobile, use 1080 × 1350 (4:5 portrait) on LinkedIn and Instagram. For a landscape link-preview card, use 1200 × 627 (1.91:1).
What size should a LinkedIn post image be?
LinkedIn recommends post photos 1080 pixels wide, in any ratio from 3:1 (wide) to 4:5 (portrait), up to 5 MB. For a Page post with a link, it gives 1200 × 627 (1.91:1). Document (carousel) posts have no set pixel size: every page must be the same size, up to 100 MB and 300 pages. The LinkedIn image sizes guide lists every LinkedIn size with its source.
What are the current Instagram image sizes?
Feed posts: 1080 × 1350 (4:5 portrait, most vertical space), 1080 × 1080 (1:1 square), or 1080 × 566 (1.91:1 landscape). Stories and Reels: 1080 × 1920 (9:16 vertical). Carousels: keep one ratio (usually 4:5) across all slides so nothing crops.
What size is an X (Twitter) image?
In-stream post images display at 16:9: export at 1600 × 900 for a crisp landscape image, or 1080 × 1080 for a square that fills more vertical space. The profile photo is 400 × 400 (shown as a circle) and the header/banner is 1500 × 500 (3:1).
Do these sizes change?
Yes. Platforms periodically adjust recommended dimensions and re-encode uploads. The sizes here reflect current 2025–2026 guidance and accepted ranges. For a high-stakes launch, double-check the platform's own help centre before exporting your final assets.
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